BRAND EVOLUTION
Roadmap to dominance.
THE OBJECTIVE
Establish Cameron as Dubai's ultimate connector.
Shift narrative from generic business advice to exclusive, high-value community building. Personal brand becomes the growth engine.
DUAL-PAGE STRATEGY
Two accounts. One unified funnel.
YP CLUB
SOPHISTICATED. MINIMALIST.
Rule: Does this post make someone feel they need to be in the room? Extreme curation.
CAMERON
AUTHENTIC. EXPERIMENTAL.
People buy from people. Raw documentation. High frequency. Feeds traffic via Collab features.
POSITIONING SHIFT
OLD: "LUXURY VENUES"
Champagne shots and nice venues. A commodity in Dubai.
NEW: "MEASURABLE OUTCOMES"
The moat is the people, the matching algorithm, and the strict rejection rate.
CRITICAL AUDIT
What's broken.
CURRENT STATE
- ❌ No Pinned Posts
- ❌ Broken Highlights Funnel
- ❌ Zero Event Coverage
- ❌ No Short-form Video
- ❌ Contextless Lifestyle Shots
PERFORMANCE RADAR
FEED AESTHETIC
Curated mockups to be presented live in meeting.
TOP OPPORTUNITIES
Highest leverage growth levers.
CAMERON ON CAMERA
Founder-led content crushes brand content. Personal brand + collabs = massive reach.
EVENTS = STUDIO
1 Padel night = multiple clips, spotlights, carousels, and stories. Stop wasting events.
70% REJECTION
Ferrari refuses buyers. Highlight rejection rates to create immediate prestige.
EXECUTIVE OS
Curated matching + Impact Index = Tech company running a high-end community.
THE PAID ADS LEAK
Traffic is arriving, but the page is confusing. Visitors MUST have these 5 questions answered immediately:
- ✔ What do events LOOK & FEEL like?
- ✔ WHO is inside the room?
- ✔ What does EXECUTIVE OS do?
- ✔ Why do 70% fail the cut?
- ✔ Who is CAMERON?
CONTENT CONCEPTS
Formats that capture attention.
PILLARS & MIX
Foundation & Distribution.
CORE MESSAGING
INFLUENCE
Credibility & Positioning.
- Spotlights
- Who's in the room
- Social Proof
KNOWLEDGE
Skills & Frameworks.
- Carousel breakdowns
- Workshop takeaways
- UAE insights
WEALTH
Generational Growth.
- Scaling stories
- Network ROI
- Member metrics
FORMAT DISTRIBUTION
- 40% REELS: Top of funnel viral reach.
- 25% CAROUSELS: Education, saves & shares.
- 25% STORIES: Daily community engagement.
- 10% STATIC: Grid aesthetic anchors.
TRUST BARRIERS
Dismantling objections.
OBJECTION 01
"IS IT PAY TO PLAY?"
SOLUTION
Transparent Pricing Content. Frame the fee as a quality filter. Never hide it.
OBJECTION 02
"ARE MEMBERS IMPRESSIVE?"
SOLUTION
Specifics over aesthetics. Show industry breakdowns, verifiable outcomes, and CEO ratios.
OBJECTION 03
"WHAT DO I GET FOR AED 499?"
SOLUTION
Value stack carousels. Spell out the bundle: 6 events + app + concierge + perks.
OBJECTION 04
"WILL I USE THIS?"
SOLUTION
Transformation stories. Real outcomes. Show connections that became funded partnerships.
EXECUTION PLAN
Production workflows.
PER EVENT YIELD
Every event is a content engine.
- 2-5 REELS
- 1 CAROUSEL
- 1 MEMBER SPOTLIGHT
INVESTMENT
Scope and deliverables.
MONTHLY INVESTMENT
INCLUDED
- ✔ 2 Shoot Days
- ✔ Dedicated CSM
- ✔ Weekly Reviews
TERMS
- ✔ Paid Upfront Monthly
- ✔ 6 Month Runway
CAMERON OWNS
- Showing up with energy
- Final content approval
- Access to events
WE OWN
- Creative & Scripting
- Filming & Editing
- Posting Strategy